Dec 15, 2016
In her last role in the corporate world, Laura Valvasori led marketing strategy and oversaw execution for PwC’s National Private Company Services and Consulting & Deals practices. During that time, she had many frank conversations with owners of private companies about their experiences with marketing. There were consistent themes: they didn’t really understand what marketing was. Either they weren’t doing any marketing or they weren’t sure if they were doing the right things.
(Transcript for this episode available only to select private program members)